MEDIA ANALYSIS & STRATEGY
Banksy employs marketing mediums such as film and commercials. He created the film documentary Exist Through The Gift Store and has commercials like Dismaland, which showcases his exhibit that he describes as a "family theme park unsuitable for children." Furthermore, Banksy has also gained traffic by writing books like Wall & Piece. However, one of Banksy strongest forms of marketing is guerilla-marketing tactics.
He generates crowd-pleasing art and does it in a manner that gains attention, thus influencing others to spread his name. Additionally, Banksy reaps fruitful outcomes by selling his art at official exhibits. Banksy also uses several outlets to gain incomes from selling his art to films and books. Banksy thinks outside of the box both in regards to his art and marketing strategy. He has discovered a unique formula for success that has propelled his brand to new heights.
BANKSY MARKETING THROUGH OUT THE YEARS
Banksy has made waves in the media by creating compelling art and pulling off stunts that received attention worldwide. The following are examples of some of the ventures Banksy took that made headway for his name and helped gain traction with obtaining a larger audience.
